Trusted Savings Bank?

by Babaco Media | May 14, 2018 | Communication

Imagine opening the banking app on your phone and looking at the balance. It seems surprisingly high. You look more closely, and don’t recognise the recent transactions. Then you see the name: it is not your account. When you’re sorting out whether you feel the thrill...

The Business Book Awards 2018

by Babaco Media | Mar 22, 2018 | Communication

At last week’s inaugural Business Book Awards ceremony in Central London, Lucy McCarraher said in her welcoming speech that she had set up the awards in partnership with Thinkfest, in response to changes in the business book market: ‘Business books themselves have...

Kentucky Fried Crisis

by Babaco Media | Feb 28, 2018 | Communication

We have three golden principles when it comes to communication: authority, authenticity and audience. Usually, we apply them to speaking in public and giving presentations – but they work well across other communications as well. Forget about where you put your...

Big Sister – What reality television tells us about surviving hostile interviews

by Babaco Media | Jan 5, 2018 | Communication

Women are ‘in’ which comes as a shock to those of us who never realised we were ‘out’. ‘Feminism’ is the Merriam-Webster Dictionary’s Word of 2017. And the women who have broken their silence over sexual harassment are Time Magazine’s ‘Person of the Year’. From the...

How to write books and influence people

by Babaco Media | Nov 25, 2017 | Communication

Birds do it. Bees do it. Even packs of chimpanzees do it. And we do it – sometimes. Sharing knowledge is what holds a community together, whether that’s warning of predators, advertising food sources or playing a game. When humans share knowledge, we codify and...