Crisis planning to prevent or successfully manage a crisis
Crisis Planning is as much about preventing an incident becoming a crisis for your business or organisation, as it is about handling the crisis expertly, when it arises. It’s also about being able to confidently handle any challenging crisis media interviews that could happen without notice.
A crisis plan is a valuable asset, and the exercise to develop and produce one, gives you the opportunity to address the robustness of your current processes and procedures.
The ‘what if’ question is something that sits at the backs of minds of many a business or Government agency leader. Yet the reality is that, at some point, you will have to deal with a crisis. It may be an environmental matter, a cyber-attack, a tragic accident, a sudden slump in performance, or any unexpected event. A Crisis Plan is the one thing you wished you had prepared for, if you could have your time again.
Here’s an example of how we responded to a request to produce a Crisis Communications Plan for a global aviation client. They have 1,200 employees and work with over 2,500 airports in more than 175 countries, from the busiest and largest including Atlanta, Beijing, Dubai, Heathrow, Charles De Gaulle, Frankfurt, Istanbul, New Delhi and Changi, to the fast-growing airports across Asia and Africa.
The crisis media planning sessions were invaluable and have definitely made us feel more prepared and reassured, giving our team the skills and confidence to manage any possible interviews. We really value your expertise, advice and feedback.