‘Insider Secrets’ on Clinton vs Trump

by Babaco Media | Aug 8, 2016 | Communication

It’s not in the remit of this blog to take party lines, and so we are approaching the US elections with, if not cool detachment, then certainly warm fascination. Donald faces Hillary in November, and depending on your pollster you can find the election...

Brexit, Bremain, Breject? Whatever the decision – Bret-a-move-on!

by Babaco Media | Jun 28, 2016 | Communication

Following the Brexit vote on Thursday, it’s hard to know what to write now. And as the fall out from the vote has spread, from the annihilation of the Labour front bench to the calls for Jean-Claude Juncker to resign my response has gone from a sort of ‘keep calm and...

Come fly with me: without disruption or delay!

by Babaco Media | Jun 15, 2016 | Communication

The more complex the machine, the more likely it is to go wrong. And with that thought in mind, we’ve been through a forehead-furrowing number of airports in the last few months as conference season really gets underway. As millions of people go through the system,...

Coming Up Down Under: a new ICC for Sydney

by Babaco Media | Apr 14, 2016 | Communication

The punishing heat of the long Australian summer has given way to a cooler slant of sunshine, punctuated by downpours in Sydney, NSW, but nothing that could stop the crowds of tourists from hopping between the cafes around Darling Harbour. Darling Harbour, if you...

Hotpoint: hung out to dry?

by Babaco Media | Mar 17, 2016 | Communication

As a million advertising and sales gurus will tell you, ‘instil fear in the customer and you’ll create demand’. Whether you find being given the hard sell intimidating or an imaginary audition for QVC, this sales technique doesn’t float our PS...

How to be politically neutral until the EU referendum

by Babaco Media | Feb 28, 2016 | Communication

The date for the UK’s historic referendum on continued membership of the European Union has been set, and those of us who are politically neutral by profession are going to have to watch our mouths closer than usual. Neutrality is sometimes an uncomfortable place to...