How to write books and influence people

by Babaco Media | Nov 25, 2017 | Communication

Birds do it. Bees do it. Even packs of chimpanzees do it. And we do it – sometimes. Sharing knowledge is what holds a community together, whether that’s warning of predators, advertising food sources or playing a game. When humans share knowledge, we codify and...

‘What AI means for leaders’

by Babaco Media | Sep 19, 2017 | Communication

Automation has already touched every industry on the planet: whether it’s sorting the rotten apples out of a harvest or customers scanning their own shopping at a supermarket checkout, machines are deeply entwined in our lives, whether we notice them or not....

Speak Like a Leader – PS Programmes’ IoD Masterclass

by Babaco Media | Jul 12, 2017 | Communication

The PS Programmes team recently delivered a masterclass titled ‘Speak Like a Leader’ for members of the Institute of Directors, at the IoD’s Pall Mall address in London. As it’s always a good way to engage an audience, and find out what it is that they expect from a...

BA: a high-vis fracas

by Babaco Media | Jun 6, 2017 | Communication

It’s long been the habit of this blog to seize upon a big news story and dissect the PR surrounding it: Deepwater Horizon, Alton Towers, Samsung, Hotpoint, you name it, we’ve chucked in our two cents. And the latest showstopper – British Airways falling foul of a...

The butterfly effect: United Airlines in a flap

by Babaco Media | May 16, 2017 | Communication

It’s sometimes a challenge to work out the level at which we pitch our advice. Some clients are experienced media performers who want to step up a level. Others really need the basic building blocks to help them understand the fundamentals of communications. I...

Fake news! Beware the wisdom of crowds

by Babaco Media | Apr 7, 2017 | Communication

If you ask a thousand people to guess the weight of an Easter egg, the average mean guess will be very close to correct. But answers to some questions aren’t so easy to fact check, and sometimes we only get the answers we want to hear. If you Google ‘NASA...